Why Airomeda?
CRM projects fail for organisational reasons, not technical ones: the system is built without mapping existing processes, the sales team does not adopt it, and data starts to decay. To break that cycle, we begin every project with user process analysis and data governance principles.
We know off-the-shelf CRM platforms in depth — we have seen first-hand where Salesforce and HubSpot are sufficient and where they become a constraint. That experience lets us recommend the right platform and customisation level for each client's specific processes.
Our approach
Process design before the technology decision. Without adoption, a CRM investment delivers nothing.
What problems do we solve?
- Customer data siloed across separate systems for sales, marketing, and customer service teams
- Errors and update delays caused by manual data entry
- Insufficient data infrastructure for customer segmentation and targeting
- Missing marketing automation that cannot be triggered from the CRM
- No systematic management of consent and deletion requests under KVKK